Google will support the campaign by:
- Hosting and facilitating a strategy workshop for the campaign team and partners
- Retaining a presence on the communications working group with a remit for insights into digital technology
- Supporting an #iwill application to the Google non-profit programme and the set up of subsequent ad words campaigns
- Helping to gain insights into behaviour of key #iwill audiences through user surveys
- Supporting the development of strategy for creating, curating and sharing campaign-related content
We’ve just made our pledge, so stay tuned for our pledge update!
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Quote from Charlotte Hill, CEO at Step Up To Serve
“The #iwill campaign is driven by leaders from across society who are committed to making youth social action a normal part of growing up in the UK.
We know that young people want to play an active part in improving their communities, and that in doing so, they develop their own skills for work and life. Over 350 cross-sector organisations so far have pledged to support youth social action, and say #iwill. What will you do?”